Helping Fahrrad.de migrate from Salesforce Commerce Cloud to Shopify for a faster and more scalable ecommerce experience
Fahrrad.de required a more scalable ecommerce platform to improve website performance, handle peak traffic during major sales events, and provide greater flexibility for future digital commerce growth.
AFA Technologies supported Fahrrad.de in migrating its online storefront from Salesforce Commerce Cloud to Shopify, delivering an end-to-end ecommerce migration with improved performance, better customization options, payment provider integration, and order management system connectivity.
↘ Migrated ecommerce storefront from SFCC to Shopify
↘ Improved scalability for peak traffic and high-demand events
↘Handled end-to-end migration and implementation delivery
↘Integrated Shopify with payment provider and OMS systems
↘ Improved page speed, conversion rate, and online sales performance
Fahrrad.de needed to modernize its ecommerce platform to overcome performance, scalability, and customization limitations. As a renowned bike brand, the business required a reliable online storefront that could support high customer demand, product discovery, and seasonal sales traffic without affecting the shopping experience.
The existing Salesforce Commerce Cloud platform lacked the scalability needed to efficiently handle peak traffic during major events. Slow page loads, restricted customization options, and limited flexibility created challenges for both customers and internal teams.
Our approach focused on migrating Fahrrad.de’s ecommerce storefront to Shopify, a platform selected for its scalability, advanced ecommerce features, and ability to support faster digital commerce operations. The migration was handled end-to-end, ensuring that storefront structure, product presentation, integrations, and checkout workflows were aligned with the brand’s business requirements.
The implementation also included integration with the payment provider and order management system, enabling smoother transaction handling and backend order flow. Performance improvements were prioritized across the homepage, product listing pages, and key customer touchpoints to reduce loading delays and improve conversion opportunities.
The engagement helped Fahrrad.de move to a more flexible ecommerce foundation that could support future enhancements, peak demand, and continued online revenue growth.
Fahrrad.de successfully migrated from Salesforce Commerce Cloud to Shopify, creating a more scalable and performance-driven ecommerce experience. The new Shopify storefront improved website speed, handled peak traffic more effectively, and provided greater flexibility for ongoing customization.
The migration improved performance across the homepage and product listing pages, helping customers browse products faster and complete purchases more smoothly. Integration with payment and order management systems also strengthened the backend commerce workflow.
The project resulted in better conversion performance, increased online sales revenue, and reduced cart abandonment, giving Fahrrad.de a stronger foundation for future ecommerce growth.
- Reduced homepage and product listing page load times by 40%
- Handled peak traffic without downtime
- Increased conversion rate by 15% after migration
- Achieved 8% growth in online sales revenue
- Reduced cart abandonment rate by 11%
- Integrated Shopify with payment provider and OMS
Need to migrate from an outdated ecommerce platform or improve your online store performance? AFA Technologies helps businesses move to scalable commerce platforms with smooth migration, system integration, and conversion-focused execution.
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