Sound Agriculture

Helping Sound Agriculture digitize B2B commerce through Salesforce Commerce Cloud and OMS implementation

Sound Agriculture required a scalable digital commerce platform to simplify the buying experience for dealers and growers while reducing manual order processing across its internal systems.

AFA Technologies supported the implementation of a B2B Commerce Cloud and Order Management System solution that helped Sound Agriculture move from manual ERP-driven order handling to a more efficient, self-service digital buying experience for its customers.

↘ Implemented B2B Commerce Cloud for dealer and grower ordering
↘ Supported OMS implementation for order processing automation
↘ Created a branded self-service dealer portal
↘ Improved customer access to invoices, orders, and account information
↘ Reduced manual order processing dependency on internal teams

AFA

Sound Agriculture needed to modernize its buying experience by moving key B2B commerce workflows into a digital self-service environment. As a US-based agriculture business selling crop nutrients, crop protection products, seeds, and professional agriculture products, the company needed a reliable platform that could support dealers and growers with faster access to ordering and account information.

The existing process depended heavily on Sales Cloud technical debt, legacy managed pages, and partially implemented features. Customer orders were also being manually processed in Sound Agriculture’s ERP, creating operational inefficiencies, delays, and additional workload for internal teams.

Our approach began with a detailed implementation plan for Order Management System and B2B Commerce Cloud. The Salesforce environment was reviewed and cleaned up to remove technical debt, improve platform stability, and create a better foundation for commerce workflows.

A fully branded, self-service B2B commerce-based dealer portal was then delivered for Sound Agriculture’s customers. The portal allowed users to access current and past orders, invoices, and key account information without depending on manual support from internal teams.

The solution was structured to improve the buying experience, automate fulfillment workflows, and enable Sound Agriculture’s sales team to focus more on larger opportunities instead of routine order processing tasks.

Sound Agriculture successfully launched a branded self-service B2B commerce portal that improved the buying experience for its dealers and customers. The new platform made it easier for users to access orders, invoices, and account information without relying on manual internal support.

The OMS implementation helped automate fulfillment workflows and reduced the need for manual order processing inside the ERP. This improved operational efficiency, reduced workload pressure on internal teams, and created a more scalable commerce process.

The project also enabled Sound Agriculture’s sales team to focus on larger deals by reducing time spent on routine order handling and customer account requests.