Account-centric buying
Company accounts, role-based access, approval chains and customer-specific catalogs built for how B2B buyers actually purchase.
Discuss your B2B project directly
+971 54 564 9516
B2B ecommerce strategy, design & development
Build a B2B commerce portal that sells smarter at scale.
From customer-specific pricing and quote-to-order workflows to ERP integration and self-service ordering—AFA Technologies builds B2B ecommerce systems that reduce manual sales effort and accelerate revenue.
✓ No-obligation discovery call
✓ Platform-neutral guidance
✓ UAE-based engagement
B2B project enquiry
Tell us about your B2B requirement
Share a few details. Our team will review and contact you with next steps.
B2B commerce expertise across enterprise and mid-market platforms
More than a B2C store with a login
Your B2B portal should automate sales, pricing and fulfillment—not create more manual work.
We combine commercial strategy, account-centric UX and deep integrations so wholesale, distribution and enterprise buyers can self-serve while your team stays in control.
Complex pricing logic
Contract pricing, tiered discounts, volume breaks, negotiated quotes and price lists mapped to each customer segment.
ERP & CRM connected
Sync customers, products, inventory, orders and invoices with SAP, Oracle, NetSuite, Dynamics, Salesforce and custom systems.
Self-service at scale
Quick reorder, bulk ordering, RFQ, PO checkout and real-time order tracking that reduce inbound sales and service load.
Complete B2B ecommerce capabilities
Every feature wholesale, distribution and enterprise B2B commerce requires.
From account management and pricing rules to ERP sync and punchout catalogs—we design and build the full B2B buying experience.
Company accounts & multi-user access
Parent-child account hierarchies, buyer/approver/admin roles and delegated purchasing permissions.
Account registration & approval
Application workflows, credit checks, sales review queues and automated account provisioning.
Customer-specific pricing
Contract rates, negotiated price lists and segment-based pricing visible only to authorized accounts.
Tiered & volume discounts
Quantity breaks, case/pallet pricing, category discounts and dynamic cart-level promotions.
Quote-to-order & RFQ workflows
Request-for-quote forms, sales-assisted quoting, quote approval and one-click conversion to orders.
Purchase order (PO) checkout
PO number capture, PO upload, validation rules and ERP-matched purchase order processing.
Net payment terms
Net 30, Net 60, Net 90 and custom terms with credit limits, holds and account-level payment rules.
Credit limits & pay-on-account
Real-time credit checks, outstanding balance visibility and invoice-based payment workflows.
Tax exemption handling
Certificate upload, validation, expiry tracking and tax-exempt checkout by jurisdiction.
Customer-specific catalogs
Shared catalogs, curated assortments and product visibility rules by account, region or contract.
Quick order & bulk ordering
Order by SKU/part number, CSV upload, saved lists, reorder from history and minimum order quantities.
Configurable & complex products
Bundles, kits, made-to-order configurations and attribute-driven product selection for industrial catalogs.
Order approval workflows
Multi-level approvals, spending limits, budget controls and notification-driven review chains.
Multi-ship-to addresses
Ship to multiple locations, branch-level address books and split shipments from a single order.
Sales rep assisted ordering
Rep login, order-on-behalf, impersonation and assisted checkout for field and inside sales teams.
ERP integration
Bi-directional sync with SAP, Oracle, NetSuite, Microsoft Dynamics and custom ERP via API or middleware.
CRM & sales alignment
Salesforce, HubSpot and CRM sync for accounts, opportunities, quotes, orders and customer history.
Inventory & ATP visibility
Real-time stock levels, warehouse availability, backorder rules and fulfillment status for buyers.
Punchout catalog integration
cXML and OCI punchout for procurement systems, e-procurement platforms and buyer-managed catalogs.
EDI & marketplace channels
EDI order exchange, Amazon Business, Noon and multi-channel B2B distribution from a unified backend.
Self-service account portal
Order history, invoices, statements, shipment tracking, document center and account analytics dashboard.
Dealer & distributor portals
Partner onboarding, territory-based catalogs, co-branded storefronts and channel-specific pricing.
SSO & enterprise authentication
SAML, OAuth, Active Directory and identity provider integration for secure enterprise login.
Recurring & scheduled orders
Standing orders, subscription-style replenishment and scheduled delivery for repeat B2B purchases.
Platform delivery
One team for B2B strategy, storefront, integrations and growth.
Magento B2B / Adobe Commerce
Native B2B modules for company accounts, shared catalogs, negotiable quotes, requisition lists, quick order and ERP-ready architecture.
- ✓ Complex catalog & multi-store B2B
- ✓ Quote management & approval
- ✓ Custom B2B modules & integrations
Shopify B2B & Shopify Plus
B2B on Shopify with company profiles, catalog rules, payment terms, draft orders, wholesale channels and custom B2B checkout flows.
- ✓ Company-specific pricing & catalogs
- ✓ B2B checkout & payment terms
- ✓ ERP and CRM integrations
Salesforce B2B Commerce Cloud
Enterprise B2B storefronts connected to CRM, CPQ, service cloud and customer data for quote, bid and self-service ordering workflows.
- ✓ CRM-led B2B commerce
- ✓ Quote & bid-based purchasing
- ✓ Multi-region enterprise rollout
WooCommerce B2B
Flexible WordPress B2B with role-based pricing plugins, wholesale registration, quote requests and custom business logic.
- ✓ Wholesale & tiered pricing
- ✓ Registration & approval flows
- ✓ Custom B2B extensions
ERP, CRM & Punchout Integration
Connect your B2B portal to ERP, CRM, WMS, PIM, EDI, procurement systems and marketplaces with reliable data synchronization.
- ✓ API & middleware integration
- ✓ Order, inventory & customer sync
- ✓ cXML punchout & EDI
Custom B2B Portals
When off-the-shelf platforms fall short, we build custom PHP/Laravel B2B portals, dealer dashboards, quotation systems and connected operational tools.
- ✓ Tailored workflows & UX
- ✓ Headless / API-first architecture
- ✓ Full ownership & extensibility
Not sure which platform?
We recommend the stack based on catalog complexity, ERP landscape and sales model—not platform preference.
B2B platform selection
Which B2B ecommerce platform fits your business model?
Complex B2B catalogs
Magento B2B
Deep B2B feature set, negotiable quotes, shared catalogs and high customization for wholesale and manufacturing.
Good fit: distributors, manufacturers, multi-brand B2B.
Fast B2B launch
Shopify B2B
Managed infrastructure, company profiles, catalog rules and rapid rollout for growing wholesale brands.
Good fit: mid-market wholesale, D2B, international B2B.
CRM-led enterprise
Salesforce B2B
Connected commerce for quote, bid, account and service workflows inside the Salesforce ecosystem.
Good fit: enterprise, field sales, CPQ-driven B2B.
Custom requirements
Custom portal
Unique pricing logic, legacy ERP constraints or industry-specific workflows that need a purpose-built solution.
Good fit: specialized industries, legacy systems, full control.
A clear B2B engagement model
From discovery to a portal your buyers actually use.
Discover
Map buyer personas, pricing rules, account structures, ERP landscape and operational constraints.
Define
Platform recommendation, feature scope, integration architecture, phased delivery and success metrics.
Deliver
UX, development, ERP sync, account setup, UAT with real buyers and structured go-live support.
Scale
Adoption support, new account onboarding, feature expansion, analytics and continuous optimization.
B2B commerce in practice
Proof grounded in real B2B delivery.
B2B commerceP2 Energy Services
Self-service Salesforce B2B storefront
Commerce Cloud quick-start implementation for complex product selection, customer-led ordering, quote requests and bid-based purchasing—reducing manual sales workload and opening a new digital revenue channel.
- ↗ Reduced manual sales and service workload
- ↗ Enabled self-service product and bid workflows
- ↗ Created a new digital revenue stream
Enterprise integrationT2 Tea
Connected sales, service and data workflows
Sales Cloud, Service Cloud and MuleSoft implementation improving customer engagement, service processes and real-time synchronization across B2B operations.
40%reduction in customer calls
25%increase in quote-to-order sales
Results shown are project-specific and do not guarantee identical outcomes for every engagement.
Why AFA Technologies for B2B
B2B commerce execution guided by how your buyers and sales team actually work.
AFA Technologies is a Dubai-based digital solutions company with delivery teams in India. We help wholesale, distribution and enterprise businesses plan, build, connect and scale B2B ecommerce across leading platforms.
B2B-first thinking
Pricing, accounts, approvals and ERP sync are planned from day one—not bolted on later.
Platform-neutral advice
Magento, Shopify B2B, Salesforce or custom—we recommend based on fit, not preference.
Deep integration capability
ERP, CRM, punchout, EDI, WMS and custom APIs for connected B2B operations.
Long-term partnership
Launch is the beginning—onboarding, optimization and feature expansion remain available.
Accepting new B2B enquiries
Planning a B2B portal, ERP integration or platform migration?
Start with a practical conversation. We will help clarify platform choice, pricing logic, integration scope and delivery phases.
✓ New B2B portal builds
✓ Quote-to-order & RFQ workflows
✓ ERP, CRM & punchout integrations
Frequently asked questions
Questions before starting a B2B ecommerce project
Which platform is best for B2B ecommerce?
It depends on catalog complexity, pricing rules, ERP integration, sales model and internal team capability. Magento B2B suits complex wholesale and manufacturing. Shopify B2B works well for faster rollout and mid-market wholesale. Salesforce B2B fits CRM-led enterprise sales. Custom portals are best when requirements are highly unique or legacy systems constrain platform choice.
Can you integrate our B2B store with our ERP?
Yes. We integrate B2B portals with SAP, Oracle, NetSuite, Microsoft Dynamics and custom ERP systems. Typical sync includes customers, products, pricing, inventory, orders, invoices and shipment status—via direct API, middleware or EDI depending on your systems.
Do you support quote-to-order and RFQ workflows?
Yes. We implement request-for-quote forms, sales-assisted quoting, negotiated pricing, quote approval chains and one-click conversion to orders—across Magento B2B, Salesforce B2B Commerce Cloud, Shopify and custom portals.
Can buyers pay with purchase orders and net terms?
Yes. B2B checkout can support PO numbers, PO upload, net payment terms, credit limits, pay-on-account and tax exemption handling—configured per customer account or segment.
How long does B2B ecommerce development take?
Timelines vary by platform, pricing complexity, ERP integration scope, catalog size and approval workflows. After discovery, we provide a phased plan with clear milestones rather than a generic timeline.
Do you offer support after B2B portal launch?
Yes. Ongoing support can include maintenance, integration monitoring, new account onboarding workflows, feature development, analytics review and continuous optimization of the B2B buying experience.
Built for B2B buyers. Designed to scale.
Turn your B2B commerce requirement into a clear, executable plan.
Tell us about your accounts, pricing rules, ERP landscape and buying workflows. We will help you evaluate the right approach and next steps.
AFA Technologies · 🇮🇳 India · 🇦🇪 UAE