Red Balloon

Helping Red Balloon modernize ecommerce performance through Salesforce Commerce Cloud migration and Marketing Cloud implementation

Red Balloon required a modern ecommerce platform that could improve website performance, support scalable digital growth, and deliver a more personalized online shopping experience for customers.

AFA Technologies supported Red Balloon Australia in migrating their existing Salesforce Commerce Cloud platform to Salesforce Reference Architecture (SFRA) and implementing Salesforce Marketing Cloud to enhance customer engagement, campaign personalization, and ecommerce efficiency.

↘ Migrated ecommerce platform from legacy SFCC architecture to SFRA
↘ Implemented Salesforce Marketing Cloud for customer engagement
↘ Improved website speed, stability, and shopping experience
↘ Enabled personalized campaigns and better customer retargeting
↘ Reduced implementation complexity through reusable SFRA accelerators

AFA

Red Balloon needed to modernize its ecommerce infrastructure to keep pace with changing customer expectations and evolving digital commerce standards. Their existing Salesforce Commerce Cloud platform was built on an outdated architecture, which limited flexibility, slowed down performance, and made future enhancements more complex.

The key challenge was to migrate the platform to Salesforce Reference Architecture (SFRA) while maintaining business continuity, improving site speed, and creating a more scalable foundation for future ecommerce growth. Alongside the platform migration, Red Balloon also required stronger customer engagement capabilities through personalized email campaigns and improved retargeting workflows.

Our approach focused on delivering a structured SFRA migration supported by frontend refinement, performance optimization, and Salesforce Marketing Cloud implementation. The new SFRA-based setup provided a modular and responsive framework, making the website easier to maintain, scale, and enhance over time.

We also leveraged Salesforce Marketing Cloud’s Journey Builder to create more personalized customer communication flows. This helped Red Balloon improve campaign reach, customer segmentation, and engagement across different stages of the shopping journey.

The engagement was executed with a focus on technical stability, ecommerce usability, and long-term operational efficiency. Through reusable components, optimized architecture, and implementation best practices, Red Balloon achieved a faster, more reliable, and more scalable ecommerce experience.

Red Balloon successfully upgraded its ecommerce platform by migrating to Salesforce Reference Architecture and implementing Salesforce Marketing Cloud to strengthen customer engagement.

The migration improved website performance, platform stability, and frontend responsiveness, creating a smoother online shopping experience for customers. The use of SFRA accelerators and Salesforce best practices also helped reduce implementation effort and improve long-term maintainability.

With Salesforce Marketing Cloud in place, Red Balloon gained stronger personalization capabilities, better campaign reach, and improved customer retargeting. The result was a more scalable ecommerce platform, improved operational efficiency, and stronger digital commerce performance.