Sky Blue Media needed a cohesive digital presence and streamlined sales operations to effectively manage their exclusive bus and bus stop advertising business across Dubai. Key challenges included establishing a professional online presence that showcased their premium advertising inventory, managing leads from multiple digital channels including social media and search advertising, tracking client interactions across various touchpoints, and maintaining organized sales pipelines for complex advertising campaigns. The company required seamless integration between their website, digital marketing efforts, and customer relationship management to optimize conversion rates and enhance client experience throughout the sales process.

Our development strategy centered on creating a unified sales ecosystem that would connect Sky Blue Media's digital marketing efforts with their customer relationship management processes. We designed a custom website that serves as both a showcase for their advertising inventory and a lead generation hub. The integration of HubSpot CRM was strategically selected to centralize all customer interactions from Meta advertising campaigns, Google Ads, and website inquiries, providing a comprehensive view of the sales funnel and enabling data-driven decision making for sales optimization.