Skechers India needed a centralized event management platform for their GoRun series to streamline event hosting, participant registration, and community engagement across multiple cities. Key challenges included managing large-scale event registrations with varying capacity limits, processing payments for event participation fees, ensuring seamless user experience during high-traffic registration periods, and maintaining enterprise-grade documentation standards. The platform required robust functionality to handle complex event logistics while adhering to corporate architecture standards and providing comprehensive technical documentation for stakeholder approval.

Our development strategy focused on creating a comprehensive event management ecosystem using enterprise-grade technologies. We implemented PHP Laravel as the core framework to handle complex event workflows, user management, and real-time booking processes. AWS cloud infrastructure was selected to ensure reliable performance during registration spikes and provide seamless scalability for events ranging from local runs to large-scale marathons across India's diverse geographic locations.

The GoRun platform successfully launched as a comprehensive event management solution for Skechers India's nationwide running events and fitness activities. The custom CMS enabled the events team to efficiently create, manage, and promote events across multiple cities without technical dependencies, reducing event setup time by 60%. AWS hosting infrastructure provided 99.9% uptime during high-traffic registration periods, successfully handling over 10,000 simultaneous registrations during popular event launches. The integrated payment gateway solution streamlined the registration process, improving completion rates by 40% and reducing payment-related support queries. Comprehensive ARB documentation facilitated smooth project approval processes and provided clear technical guidelines for future enhancements, reducing development ramp-up time for new team members by 50%. The platform now serves as the central hub for Skechers India's community engagement strategy, supporting their mission to promote fitness and running culture across India while providing valuable participant data for future event planning.